As usual, the writing is very insightful! I just encountered that exact problem when presenting my design alternatives to stakeholders. I'll definitely try using the tool the next time I face this situation again! Thanks for sharing!
Conceptually I think Duolingo’s case is a genius growth strategy. Execution wise, they could’ve done it better. Maybe they could make the sad owl look less ugly but still convey the message, like only make it a frown face for example. The old and sad one does look too extreme.
Thanks for posting this mas! It reminded us to always think about ethics in design.
As usual, the writing is very insightful! I just encountered that exact problem when presenting my design alternatives to stakeholders. I'll definitely try using the tool the next time I face this situation again! Thanks for sharing!
Thank you, Joesak! I'm glad to hear the tool is useful for you!
Likewise, Gilang! Ethics is a complex topic. 😆
Yeah, it’s interesting, altering the expressions of the mascot could have a different impact, I imagine!
Conceptually I think Duolingo’s case is a genius growth strategy. Execution wise, they could’ve done it better. Maybe they could make the sad owl look less ugly but still convey the message, like only make it a frown face for example. The old and sad one does look too extreme.
Thanks for posting this mas! It reminded us to always think about ethics in design.