Sep 9, 2023Liked by Thomas Budiman

Hi Ko, thanks for the writing. Very insightful! I have a question, is "wow" the same as USP? And how do you go about finding or determining the "wow"? Thank you!

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Sep 11, 2023·edited Sep 11, 2023Author

Thanks, Joesak,

Yeah, 'wow' is pretty much the same as a USP.

Theoretically, conducting a competitive analysis is important to understand the current landscape. However, you and your team will constantly be asking questions like, "Why would anyone want to use what we're making?" and "How is it different from what's already out there?" I see this as a push to solve a problem ambitiously.

I know it's easier said than done! That's basically it.

I hope that answers your question! Cheers!

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